Services
AWS SES for Real Estate & PropTech
We design email infrastructure for real estate platforms using Amazon SES — property alerts, saved search notifications, and lead nurturing campaigns that reach buyers and sellers with 98%+ deliverability.
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Summary
Scale property alerts and lead nurturing with Amazon SES for real estate platforms. Saved search notifications, price change alerts, and drip campaigns.
Key Facts
- • Scale property alerts and lead nurturing with Amazon SES for real estate platforms
- • Real-Time Alert Pipeline: EventBridge + Lambda + SES pipeline that sends saved search alerts within minutes of new listing publication, with property images and direct listing links
- • Deliverability Optimization: SPF, DKIM, DMARC configuration, dedicated IP management, and sender reputation monitoring for consistent 98%+ inbox placement
- • How fast can SES deliver property alerts
- • SES delivers emails within seconds of API call
Entity Definitions
- SES
- SES is an AWS service relevant to aws ses for real estate & proptech.
- Amazon SES
- Amazon SES is an AWS service relevant to aws ses for real estate & proptech.
- Lambda
- Lambda is an AWS service relevant to aws ses for real estate & proptech.
- EventBridge
- EventBridge is an AWS service relevant to aws ses for real estate & proptech.
Frequently Asked Questions
How fast can SES deliver property alerts?
SES delivers emails within seconds of API call. Combined with Lambda processing of MLS updates, saved search alerts reach buyers within 2-5 minutes of listing publication — fast enough to give your users a competitive advantage.
How much does SES cost for real estate email?
SES costs $0.10 per 1,000 emails. A platform sending 5 million property alerts per month spends approximately $500 — 90% cheaper than platforms like SendGrid or Mailchimp at the same volume.
How do you prevent property alerts from going to spam?
We implement full email authentication (SPF, DKIM, DMARC), warm up sending IPs gradually, monitor sender reputation, and implement list hygiene to remove bounced and unengaged addresses. Consistent sending patterns and relevant content maintain high deliverability.
Related Content
- AWS SES — Parent service
Key Challenges We Solve
Sending millions of saved search alerts, price change notifications, and open house reminders daily without deliverability issues.
Property alerts must be timely — a new listing notification sent hours after publication loses its competitive advantage for buyers.
Converting casual property browsers into active buyers through progressive email engagement and personalized content.
Maintaining inbox placement rates while sending millions of emails daily across diverse content types.
Our Approach
Real-Time Alert Pipeline
EventBridge + Lambda + SES pipeline that sends saved search alerts within minutes of new listing publication, with property images and direct listing links.
Lead Nurturing Sequences
Automated email sequences for buyer and seller leads — market reports, new listing alerts, and engagement content tailored to their search criteria.
Deliverability Optimization
SPF, DKIM, DMARC configuration, dedicated IP management, and sender reputation monitoring for consistent 98%+ inbox placement.
Frequently Asked Questions
How fast can SES deliver property alerts?
How much does SES cost for real estate email?
How do you prevent property alerts from going to spam?
Ready to Get Started?
Talk to our AWS experts about aws ses for real estate & proptech.