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Case Study

How Factual Minds Migrated TargetBay’s BayRewards from ECS to AWS Amplify

Challenges

  • Regional Latency Users outside the primary AWS region (especially in APAC) experienced slow load times due to centralized ECS hosting.
  • Fragile Availability Model A single ECS cluster created a point of failure—any CPU spike or resource saturation resulted in full application outages.

High Operational Complexity

Deployments required managing:
  • Build servers
  • Docker registries
  • Task definitions
  • ECS service updates
This introduced latency and human error into the CI/CD pipeline.
  • Persistent Compute Costs Even during periods of low traffic, EC2 and ECS infrastructure incurred fixed baseline costs due to 24/7 compute allocation.

Solution Provided by Factual Minds

Factual Minds migrated BayRewards to a fully serverless architecture using AWS Amplify, drastically improving speed, availability, and maintainability.
Git-Based CI/CD with Amplify Console
  • Connected GitHub monorepo to Amplify.
  • Configured build settings: `npm ci && npm run build`.
  • Automated deployments on each push to main and develop.
Static Hosting with Global CDN
  • Deployed artifacts to an S3-backed Amplify bucket.
  • Amazon CloudFront (via Amplify) enabled edge-cached delivery for ultra-fast load times.

Custom Domain & SSL

  • Route 53 used for DNS routing to bayrewards.io.
  • ACM TLS certificates provisioned automatically for HTTPS.
SPA Support & Preview Environments
  • Amplify handled SPA routing, redirects, and rewrites natively.
  • Branch-based previews gave QA/design teams isolated test environments with live URLs per pull request.

Results & Benefits

AWS Services Used

  • AWS Amplify Console – Git-based CI/CD and static hosting
  • Amazon S3 (via Amplify) – Durable storage for frontend builds
  • Amazon CloudFront – Global CDN with edge caching
  • AWS Certificate Manager (ACM) – Automatic SSL provisioning
  • Amazon Route 53 – DNS and domain management
  • AWS WAF (optional) – Layer-7 protection and request filtering

Why Choose Factual Minds?

  • As an AWS Premier Consulting Partner, Factual Minds specializes in migrating traditional frontend stacks to scalable, serverless platforms. With Amplify, we helped TargetBay shift from a fragile, container-bound setup to a globally distributed, auto-deploying frontend—optimized for speed, cost, and agility.

Get Started Today

Looking to enhance your development team’s efficiency with Amazon Q? Contact Factual Minds today for expert guidance and seamless implementation!
Client Overview

TargetBay is a SaaS marketing automation platform powering e-commerce growth through personalization and gamification. Its BayRewards frontend, built with React, incentivizes customer engagement using coupons, progress tracking, and real-time leaderboards. Initially deployed on EC2 and later migrated to ECS, BayRewards served tens of thousands of global users through a centralized container cluster.

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