# AI Discovery Visibility Signals

Companion to **How Brands Can Stay Visible When AI Agents Control Product Discovery**.

Traditional SEO is **not** obsolete. This is the **additional** surface: structured information → AI discovery → recommendation → customer decision.

AI search as a **channel to measure** is [`ai-search-channel-measurement.md`](ai-search-channel-measurement.md). GEO packaging is [`geo-product-information-checklist.md`](geo-product-information-checklist.md).

| Signal | Why agents use it | Merchant control |
| ------ | ----------------- | ---------------- |
| Product data | Candidate set | Catalog contract + passport |
| Trust / identity | Who is the merchant | Business info, policies |
| Reviews | Evidence, not slogans | Real reviews; no fake |
| Accuracy | Stock/price truth | Freshness SLA |
| Brand authority | Recognition, not rank purchase | Consistent naming, GTIN |
| Merchant information | Returns, shipping, location | Versioned policy |

You do **not** control another company’s ranking. You control whether you enter the candidate set honestly.

Adobe July 2026 AI-referral figures (when cited in the post) are **channel mix**, not a promise that agents already buy for shoppers.

## Related

- AI search channel: [`ai-search-channel-measurement.md`](ai-search-channel-measurement.md)
- GEO: [`geo-product-information-checklist.md`](geo-product-information-checklist.md)
- Agent choice: [`agent-choice-optimization-signals.md`](agent-choice-optimization-signals.md)